RDA Agmt 2008 Main Street Property Services Inc

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Leandro Property Owners, retail tenants, prospects, and consumers to access and view the Leasing Brochure, renderings, space plans, photographs, maps, aerials, property availability, leasing contact information, retail resources, demographics, store directory and special events. Press Releases/Leasing FYI FolderslBroker Communications The well-timed and targeted press releases -including but not limited to: new store announcements, grand openings and positive print media relating to the trade area will be reproduced into FYI folders. FYI folders are folders that are mailed to prospects and brokers so that they can begin a file specific to Downtown San Leandro where they can collect all the positive print media, demographics, and renderings that are sent to them. Digital versions of the print media will be email blasted to the MSPS database of retail brokers and Downtown San Leandro prospects. Other items that will be sent to prospects and brokers for their FYI folders will be testimonials from San Leandro's residents that will reinforce that the people of San Leandro are excited about seeing them in Downtown San Leandro. Communication Through the development of a new identity, it is important to present this new image in all marketing and advertising efforts associated with Downtown San Leandro. The marketing implemented by Main Street Property Services targets the retail community and to maximize the efforts, it is necessary for existing communications within the City of San Leandro, implemented by the City of San Leandro and other associations marketing Downtown San Leandro, such as the Chamber of Commerce and the San Leandro Downtown Business Association to consistently present the Downtown San Leandro identity. Marketing utilized by the City, Chamber of Commerce and the Downtown Business Association may include advertisements in magazines, newspapers, direct mail pieces, handouts, City maps, blast emails and faxes, posters, flyers, window banners, website, TV spots, and radio. Utilizing the Downtown San Leandro identity for marketing Downtown San Leandro will enable the public to gain maximum exposure of Downtown San Leandro developments. By targeting different groups through various marketing outlets enables the "buzz" about Downtown San Leandro to radiate through the different trade areas and promote the new image of Downtown San Leandro. ICSC (International Council of Shopping Centers) Main Street Property Services will host booths for Downtown San Leandro at the Monterey and San Diego Conventions. Promotional materials will be distributed to create a "buzz" among the retail brokers attending and draw attention to the Downtown San Leandro booth. For the San Diego Convention Downtown San Leandro will have actual people from the "I Am San Leandro" Downtown San Leandro People Campaign distributing the promotional items to the brokers attending this convention. Having people from the campaign present at the convention will allow the brokers to come face to face with an individual who will boost the excitement surrounding Downtown San Leandro by reinforcing positive demographics and distributing items branded with the new Downtown San Leandro identity. Not only tlo these events serve as a great opportunity to create brand recognition for Downtown San Leandro, but will also provide the Main Street Property Services' leasing team with a chance to build relationships with a number of interested brokers and prospects. Consulting Services Agreement between February 4, 2008 The Redevelopment Agency of the City of San Leandro and Main Street Property Services, Inc.--Exhibit A Page 4 of 7