RDA Agmt 2008 Pacific Coast Farmers Market Assn

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Pacific Coast Farmers' Market Association Page 10 Under Mr. Silveira's leadership, PCFMA is managed by a professional staff with extensive experience in California's Certified Farmers' Markets. PCFMA will dedicate an employee to serve as the market manager for the Downtown San Leandro Farmers' Market. This individual will serve as the liaison between the City of San Leandro, the producers who sell in the market, the public officials who certify and inspect the farmers' markets, local community-based organizations, and PCFMA. While this market manager will lead PCFMA's efforts to maintain a successful farmers' market in Downtown San Leandro, he or she will be supported by PCFMA's full staff of managers, administrators and marketing experts. While the individual assigned to serve as the market manager of the Downtown San Leandro Farmers' Market may change from time to time, that person will always be a trained member of PCFMA's staff. PCFMA does not subcontract its market management responsibilities, or use contract labor for this essential function of market operations.