RDA Reso 2009-013 - Laserfiche WebLink

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REDEVELOPMENT AGENCY • Downtown San Leandro's "We Are San Leandro" marketing campaign continued including a presence at the International Council of Shopping Centers Northern California conference. The campaign is aimed at brokers and potential retailers to educate them on the changing demographics of San Leandro's downtown. A DowntownSanLeandro.com website was launched based on the campaign. • The Agency entered into a Lease with an Option to Purchase agreement for 262 Davis Street, the first step in acquiring the fourth parcel needed for development of the Town Hall Square mixed-use development project at Davis Street and East 14th Street. Joint Project Area • Construction started in Fall 2008 on the 21,000 sq. ft. Senior Community Center which includes classrooms, arts and crafts areas, exercise rooms, and a large main hall which will also serve as an Emergency Operations Center. Construction is scheduled for completion in 2010. • Six property owners, representing seven businesses, participated in the Agency's commercial facade improvement program. A forgivable loan was approved for Scribner Center for paint, parking lot and landscaping improvements and to the Englander/Comedy Club for enhanced entry and improvements and expansion of the outdoor dining patio. Luke's Grill on East 14th Street received assistance for minor improvements to their facade. Design assistance was also provided to the Eden Center, Copymat and San Gaspar on East 14th Street, DC Dance on Washington. Design work on a four-to five-story LEED-certified parking garage continued. The structure will include approximately 2,000 sq. ft. of retail along Estudillo Avenue and enhancements will be made to Plaza Del Oro, the pedestrian entry to the garage. Construction is projected to start in Fall 2009. • A seasonal Downtown Farmers' Market was launched in spring 2008 will return in 2009 and 2010. The market received solid support from the community, averaging 1,500 patrons each week. The Agency funded acquisition of the 150th Avenue/Hesperian Boulevard/East 14th Avenue Triangle parcel to beautify and improve traffic at the busy intersection, consistent with the Agency's mid-term implementation plan.