Reso 2009-157 - Laserfiche WebLink

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WEST SAN LEANDRO SHUTTLE BUSINESS IMPROVEMENT DISTRICT ANNiJAL REPORT FY 2009-10 ANNUAL REPORT OF THE WEST SAN LEANDRO SHUTTLE BUSINESS IMPROVEMENT DISTRICT FOR FISCAL YEAR 2009-10 Executive Summary & Recommendation On November 24, 2009, the Advisory Board worked in conjunction with City staff and the Executive Director of the San Leandro Transportation Management Organization (SLTMO) to complete a review of the Annual Report of the shuttle service (LINKS) supported by the West San Leandro Shuttle Business Improvement District (BID). The Annual Report includes a review of the LINKS budget and performance for FY 2008-09, a review of the planned operations and budget for FY 2009-10, and a recommendation for the FY 2009-10 BID assessment. After an intensive study of LINKS, the Advisory Board recommends the following to continue operations and improve the financial performance of the shuttle: 1. The Advisory Board recommends continuation of the annual LINKS Rider and Employer Survey. The recommendation includes adding questions to the survey regarding the riders' age and the riders' preferred language. Funding is included in the FY 2009-10 budget. 2. The Advisory Board recommends continued outreach and marketing to keep the business community informed of the shuttle service. An electronic information page shall be developed for the purpose of email distribution that employers can forward to their employees. The Executive Director shall continue to aggressively market the program to companies in the BID area using a wide variety of marketing and communication efforts. Specifically, the bilingual informational brochure, electronic information page, website, and promotional poster. 3. Grant funding from the Transportation Fund for Clean Air Program (TFCA) and Alameda County Congestion Management Agency (ACCMA) totals $277,500 in FY 2009-10 and $210,000 in FY 2010-11.The Advisory Board recommends pursuit of additional grant funding for FY 2010-11. 4. Due to the current economic conditions, the Advisory Board recommends maintaining the BID base fee rate of $25.00 and the per-employee assessment rate of $10.88 in FY 2009-10. Although Consumer Price Index (CPI) adjustments are allowable, the BID rates have remained unchanged since FY 2005-06. LINKS Shuttle Program History In 2001, in response to a shortage of public transportation in San Leandro and an expressed desire for adequate public transportation by the West San Leandro business community, the Redevelopment Agency of the City of San Leandro (Agency) partnered with the Chamber of Commerce and the San Leandro Industrial Roundtable to provide a shuttle service, known locally as LINKS. The primary purpose of LINKS is to provide free transportation for employees to the industrial area of western San Leandro. The San Leandro Transportation Management 1 Page