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4 .~4 3~'~e~tl6 ~~1 ~ <br />., i t1B .,~~; .,flw <br />1 I+ i E <br />'~__ _ " _. 11 ~u{~e."A. <br />v ~ <br />- ,-.rs <br />Large clear signs, lighting and display windows <br />draw customers from the rear parking lots into the <br />shops. <br />angled or recessed with special ar- <br />chitectural emphasis. <br />Rear entrances <br />Rear, secondary entrances facing <br />parking lots or alleyways are encour- <br />aged. By offering access to custom- <br />ers on both the front and back of a <br />building, circulation is improved <br />between the street and the parking <br />lots. This dual entry condition some- <br />times creates a management chal- <br />lenge for storeowners concerned <br />with loss prevention, and a single <br />front entry may be required. ' <br />Display windows should be in- <br />cluded in rear entry areas facing <br />parking as a way of animating this <br />environment. <br />Tiny rear door is unwelcoming and <br />it is unclear if this is service en- <br />trance or a customer entrance. <br />Clutter detracts. <br />The rear facade should be clean, <br />well maintained and inviting to pass- <br />ing pedestrians. Storage and garbage <br />areas should be contained and out <br />of view. <br />Clear signs should be included at <br />the rear of buildings. If the door is <br />not for public use, this should be <br />clearly stated and directions to the <br />front door should be given. <br />Awnings are recommended as a <br />way of making a tear entry clear in <br />what can sometimes be a cluttered <br />environment. <br />Planter boxes can bring color and <br />brighten up a rear entry. <br />Rear doors should be well lit, in- <br />cluding illumination of the store <br />sign. <br />page 68 October 2000 San Leandro Downtown Plan & Urban Design Guidelines <br />Back entrance clear, decorative and <br />leads to an outdoor seating area. <br />