8C Consent 2010 1206 - Laserfiche WebLink

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• BACKGROUND Business Improvement District and Annual Report In April 2009, the City Council approved Ordinance No. 2009 -002 that re- established the BID. The BID provides funding for a shuttle service to West San Leandro, commonly known as LINKS. The ordinance defined the boundaries of the BID, the amount of the annual assessment, the approved use of the assessment funds, and the effective period of the assessment. The Ordinance requires that an Advisory Board each year review the performance of LINKS for submission to the City Council. The five to seven member Advisory Board, appointed by the San Leandro City Council, includes two staff members from the City of San Leandro (the Engineering and Transportation Director and the Finance Director) along with three to five business representatives from businesses within the BID. The current business members appointed to the Advisory Board are: Dora Wong, Geza Paulovitz, Joyce Lee, and Alexandra Munoz. On November 8, 2010 the Advisory Board met to complete a review of the LINKS Shuttle. The FY 2010 -11 Annual Report is attached for information. The Annual Report includes a review of the LINKS budget and performance for FY 2009 -10, a review of the planned operations and budget for FY 2010 -11, and a recommendation for the FY 2010 -11 BID assessment. After a study of the LINKS, the Advisory Board made several recommendations to continue operations and improve the financial performance of the shuttle. The following is a summary of those recommendations: 1. Conduct the LINKS Riders Survey (completed in September 2010 and included as an attachment). 2. Continue outreach and marketing to keep the business community informed of the shuttle service. 3. The SLTMO and staff work with the Metropolitan Transportation Commission (MTC) in receiving the full amount of the awarded Lifeline Grant funding for LINKS. The funding awarded was $405,000; however MTC is using a methodology that may result in approximately $30,000 not being reimbursed. 4. The SLTMO continue to pursue additional grant funding for FY 2011 -12 and beyond, such as the Transportation Fund for Clean Air (TFCA) grant funding administered by the Alameda County Congestion Management Agency (ACCMA). 5. Due to current economic conditions, the Advisory Board recommends maintaining the BID base fee rate of $25.00 and the per - employee assessment rate of $10.88 in FY 2010- 11. Although Consumer Price Index (CPI) adjustments are allowable, the BID rates have remained unchanged since FY 2005 -06. For FY 2010-11, it is anticipated that the BID will generate approximately $120,000, or 35 %, of the total operating budget for the shuttle. The remaining operating funds will come from grant funding and the Redevelopment Agency.