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Pacific Coast Farmers' Market Association
<br /> Page 9
<br /> 2011 2012 2013
<br /> Ordinary Income/Expense
<br /> Income
<br /> City Contribution - General $6,000.00 56,000.00 56,000.00
<br /> Market Ambassador 1,300.00 1,300.00 1,300.00
<br /> Additional Entertainment 2,400.00 2,400.00 2,400.00
<br /> Stall Fees 556,700.00 555,640.00 558,860.00
<br /> Total Income $68,560.00 568,560.00 568,560.00
<br /> . Expense .
<br /> Personnel
<br /> Wages - Operations $9,800.00 59,477.00 59,856.00
<br /> Wages - Promotions $3,803.00 53,716.00 S3,826.00
<br /> Benefits 53,537.00 53,431.00 53,558.00
<br /> Total Personnel 517,140.00 516,624.00 517,240.00
<br /> Advertising
<br /> Print Advertising 59,600.00 59,600.00 $9,600.00
<br /> Other Advertising 55,200.00 53,600.00 54,300.00
<br /> Total Advertising 514,800.00 513,200.00 513,900.00
<br /> Promotion - Markets .
<br /> Carrot Cash 53,960.00 54,400.00 54,840.00
<br /> Children's Activities $1,300.00 51,325.00 $1,400.00
<br /> Entertainment $3,915.00 53,770.00 53,915.00
<br /> Promotional Events 55,425.00 56,025.00 S6,625.00
<br /> Enter to Win Prizes $4,200.00 54,800.00 55,400.00
<br /> Opening Day 5100.00 $100.00 5100.00
<br /> Closing Night Producer Dinner 5525.00 5525.00 $525.00
<br /> Nutritionist (6 market days) $600.00 5600.00 $600.00
<br /> Cooking Demonstrations $4,350.00 54,410.00 $4,470.00
<br /> Printing $1,495.00 51,475.00 51,535.00
<br /> Promotional Materials 5275.00 5275.00 5275.00
<br /> Market Ambassador 51,300.00 51,300.00 51,300.00
<br /> Total Promotions 522,020.00 522,980.00 $24,360.00
<br /> Site Expense
<br /> Insurance 5560.00 5570.00 5580.00
<br /> Permits $970.00 $1,000.00 51,100.00
<br /> Restrooms 51,620.00 51,560.00 $1,620.00
<br /> Transportation $1,350.00 $1,300.00 $1,350.00
<br /> Total Site Expense $4,500.00 $4,430.00 54,650.00
<br /> Total Direct Expenses $58,460.00 $57,234.00 560,150.00
<br /> Overhead (15% of expenses) 58,770.00 $8,590.00 59,020.00
<br /> Total Expense $67,230.00 565,824.00 569,170.00
<br /> Net Income (Loss) - 51,330.00 - $2,736.00 - 5610.00
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