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(1) Student Travel Survey to determine the ways elementary and middle students travel to and from school. The Travel Surveys would be completed by the school officials from school records and (2) on site pre- program surveillances would be conducted to support the data from the school Travel Surveys. A (3) post - program Travel Survey would be completed by school officials with an (4) on -site post program surveillance conducted to support the data from the school Travel Surveys. Parents will also participate in Student Travel Survey form to determine the ways their children /teens commute to and from school. The form will also ask questions about their opinion on the issues that concern them most when considering allowing their children /teens to walk and /or bicycle to school. Teachers and school officials would be asked to complete an evaluation form providing feedback on the program. In addition to the pre - program and post - program surveillances, the results of "Safe Routes to School Passport — Walk, Ride and Roll Travel Diary" program will provide feedback on the effectiveness of the program from students. 2. ENCOURAGEMENT a. Incentives To encourage students to walk and /or bike to school students will receive a "Safe Routes to School Passport — Walk, Ride and Roll Travel Diary". Students will keep track of the days they walk or ride bicycles to school in their passport which is serves as a travel diary. At the end of each month the passports are collected. All students receive a certificate of commendation for the commitment to the program, discount passes to a local theme park and are eligible to for a contest drawing for 1 of 50 bicycles and helmets to be given away. This incentive program will be promoted to parents so they can be motivated to support their children /teens' choice to walk or ride to school. b. Media Promotion (1) Radio Disney will provide on -air announcements promoting youth to walk and ride to school safely as well as generating awareness of the physical benefits of walking and cycling. The commitment will include 120 - thirty (30) second public service announcements each program year. (2) MTV will provide on air - announcement promoting teens to walk and ride to schools to contribute to fighting air pollution and to get fit. The commitment will include thirty (30) second public service announcements produced by Safe Moves. (3) Media Events Safe Moves will conduct one (1) media event during each program year to announce the program in coincide with International Walk and Bike to School Day . Officials from the Caltrans, City of San Leandro, San Leandro Unified School District, San Leandro Police Department and PTAs representatives will attend. The media event will take place at a school during one of the program activities. Press releases will be sent to all printed and electronic media. The goal is to generate awareness of the issues to the general public. 3. ENFORCEMENT Elementary School Program Workshops, School and Family Day Rodeos will include promotion of all state and city laws governing pedestrians and bicyclists with explanation of fines involved. San Leandro Police Department and the SLUSD will participate in Family Safety Rodeo Days to educate the parents the laws. In addition each agency will be on hand to discuss social factors in the neighborhood as it relates to crime. Middle Schools The Collision Assessment will incorporate discussions of all relevant California Vehicle Codes to pedestrians and bicyclists, including those governing drivers as it relates to pedestrians and bicyclists. Consulting Services Agreement between Project No. 150 -38 -330 City of San Leandro and Safe Moves -- Exhibit A Page 5 of -15