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File Number: 12-489 <br />• Alerted the Committee that on September 21 there would be a detonation at Burrell <br />Field at 1:00 p.m., as part of the construction process. <br />2.D. Discussion Regarding Shared City/District Communication Efforts <br />Superintendent Cathey: <br />• Asked that the City share with the District its communication process, i.e., press <br />releases, website maintenance, communication staffing structure, etc., in order to <br />learn from the City's systems and improve the District's communication protocols. <br />• Feels very challenged by the District's website and would like to perhaps join efforts <br />with the City with suggestions on how to improve the District website. <br />Deputy City Manager Diaz: <br />• Gave overview of the City's communication process. <br />• Press releases are composed by individual departments, submitted to the City <br />Manager's Office where the press release is reviewed by staff and the Mayor, and <br />then distributed electronically to the media and posted on the City's website. <br />• A Weekly Update is emailed to the City Council and media each Wednesday, which <br />consists of current events and project information. <br />• A monthly community newsletter and employee newsletter is distributed. <br />• The City's website underwent a recent community assessment for upgrades. <br />• Suggested that Information Technology Manager should attend the next meeting to <br />discuss the website infrastructure. <br />City Manager Zapata: <br />• Monthly full-page advertisements highlighting various departments are being posted <br />in the San Leandro Times monthly. <br />• Recently completed a video highlighting the business development division, which <br />is now on YouTube. <br />• Agrees that the community is starved for information and working together may be <br />an option to explore. <br />Board Member Mack -Rose: <br />• Would like to see an overall City website presentation at a future meeting. <br />Board Member Katz: <br />• Agrees that the District's website needs upgrading. <br />• Stated that one of the best features on the City's website is its instant notification <br />feature - eNotify. <br />Vice Mayor Gregory: <br />• Suggested that this would be an excellent time to update the District's logo. <br />City Manager Zapata: <br />• Good opportunity to share content on local Comcast channel 15 with the District. <br />3. PUBLIC COMMENTS <br />City of San Leandro Page 4 Printed on 10/9/2012 <br />