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City of San Leandro
<br />Proposal to Provide Revenue Measure Feasibility Polling Services
<br />Godbe Research Page 1
<br />FIRM BACKGROUND AND EXPERIENCE
<br />Godbe Research, a State of California certified small business enterprise (SBE), was
<br />founded in January of 1990. The firm is a full-service public opinion research agency
<br />that offers its clients extensive experience in public opinion research for ballot
<br />measure/assessment feasibility studies, community needs assessments, public
<br />education and outreach strategies, strategic and general planning efforts, and public
<br />sector marketing efforts. Our offices in San Mateo (Corporate/Northern California),
<br />Newport Beach (Southern California/Southwest), and Bellevue (Seattle/Northwest)
<br />house a staff of highly trained and experienced researchers (all Master’s or Ph.D.
<br />level), and a commitment to providing superior quality research and client services.
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<br />The firm has been employed by public and private sector clients throughout the
<br />western United States, and the combined expertise of the Godbe Research team
<br />spans more than 50 years in the field of public opinion research. The Godbe Research
<br />Team consists of the President and Principal Researcher (Bryan Godbe), Vice
<br />President, and a staff of Senior Research Managers, Senior Statistical Analysts,
<br />Research Analysts, and Research Associates. Each team member has the education
<br />and experience commensurate with their position at Godbe Research, and the team
<br />regularly teaches, authors, and speaks in the field of survey research. In short, you
<br />will not find a more experienced and educated team in public opinion research.
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<br />Godbe Research has conducted more than 2,500 research projects for California local
<br />government agencies since our founding in 1990. In fact, we have specific experience
<br />with voter polling for hundreds of successful California local government revenue
<br />measures, including sales taxes, utility users taxes (UUT), transient occupancy taxes
<br />(TOT), parcel taxes, business license taxes (BLT), bonds, property owner
<br />assessments, and other funding mechanisms. Moreover, this experience includes
<br />dozens of successful revenue measure wins in general, special, and all mail ballot
<br />(voter and property owner) election cycles.
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<br />Some of our most recent polling experience includes projects leading to successful
<br />revenue measures for the Cities/Towns of Fairfield (2012 sales tax), Moraga (2012
<br />sales tax), Artesia (2012 BLT), Albany (2012 sales tax and 2006 bond), Salinas (2012
<br />sales tax) La Mirada (2012 sales tax and 2009 TOT), Santa Maria (2012 sales tax),
<br />Ridgecrest (2012 sales tax), Oakdale (2011 sales tax), Redwood City (2011 BLT and
<br />TOT), McKinleyville CSD (2011 assessment), Cupertino (2011 TOT and 2009 UUT),
<br />Concord (2010 sales tax), El Cerrito (2010 and 2008 sales taxes and 2004 UUT),
<br />Mammoth Lakes (2010 UUT), Placerville (2010 special sales tax), Union City (2010
<br />sales tax), Novato (2010 sales tax), Tracy (2010 sales tax), Campbell (2010 TOT and
<br />BLT), San Rafael (2010 library and paramedic parcel taxes and 2009 library bond),
<br />San Jose (2010 card room tax), Davis (2010 sales tax), Mountain View (2010 UUT),
<br />Newark (2010 UUT), Atherton (2009 parcel tax), Hayward (2009 UUT), Banning (2009
<br />TOT), Palmdale (2009 TOT), La Mirada (2009 general TOT), Half Moon Bay (2008
<br />TOT), and others since the economic downturn of mid to late-2008. In addition, we
<br />are also currently working with or have recently worked with the Cities of Richmond,
<br />Hayward, Salinas, El Cerrito, South San Francisco, Pacifica, Mountain View, Los
<br />Altos, San Bruno, Kensington CSD, San Rafael, Corte Madera, Rancho Cordova, and
<br />others on voter polling for taxes or bonds for November 2013 or election cycles in
<br />2014.
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<br />Our experience specifically in San Leandro and in greater Alameda County is just as
<br />diverse. In addition to providing voter polling services for the City of San Leandro in
<br />past successful election cycles, as well as the other Alameda County Cities listed
<br />above (Hayward, Albany, San Leandro, Newark, and Union City), we’ve also provided
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