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City of San Leandro <br />Proposal to Provide Revenue Measure Feasibility Polling Services <br />Godbe Research Page 2 <br />polling for recently successful measures for the San Leandro Unified School District, <br />Piedmont Unified School District, Newark Unified School District, Hayward Unified <br />School District, Fremont Unified School District, Livermore Valley Joint Unified School <br />District, and Dublin Unified School District in the same 2008 to 2013 time frame. <br /> <br />The research that Godbe Research performs represents a vital tool for improving the <br />success rate of revenue measures for our local government clients. Through our <br />revenue measure feasibility surveys, we can evaluate if cuts to City programs and <br />services are more palatable than a voter supported funding mechanism; rank <br />publically provided services in terms of satisfaction and importance to the local <br />community; determine or confirm the appropriate funding mechanism; assess baseline <br />and informed support for a revenue measure or measures; determine if it is possible <br />to place multiple measures on the same ballot or subsequent ballots; determine the <br />specific projects that voters are most interested in funding; identify the arguments and <br />features of a measure that increase support for the measure; determine whether there <br />is a need for a public information campaign and the substantive content of the <br />campaign; determine the best election cycle in which to place a measure on the ballot, <br />as well as; determine the maximum tax threshold at which the necessary proportion of <br />voters will support a given revenue measure. Our tried and true approach has led to a <br />successful passage rate of greater than 90% for all revenue measures for which the <br />firm has been the pollster. Moreover, this rate is for the 23+year life of the firm; in <br />good times and in bad. <br /> <br />As an organization, Godbe Research is a small business (less than 10 employees) <br />and we manage our commitments wisely. This means managing our project load so <br />that our President and Principal Researcher (Bryan Godbe) can be directly involved in <br />each project we conduct at the project manager level. Similarly, we do not take on so <br />many projects that we need to move team members or remove team members from <br />current projects. Thus, Godbe Research is committed to allocating the team members <br />outlined in this proposal for the duration of the voter polling for the City of San Leandro <br />(San Leandro or City). <br /> <br /> <br /> <br /> <br />