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City of San Leandro <br />Proposal to Provide Revenue Measure Feasibility Polling Services <br />Godbe Research Page 3 <br />PROPOSED SCOPE OF WORK <br />Godbe Research is a recognized leader in voter opinion research for California cities, <br />school districts, counties, park and recreation districts and other local government <br />agencies. The firm believes that a project’s success depends on recognizing the <br />individual needs of each client. To this end, Godbe Research has crafted the following <br />project plan for San Leandro to illustrate the types of considerations that go into each <br />of our research projects. <br /> <br />Research Objectives <br />Before beginning any research project, Godbe Research spends significant time <br />reviewing the client’s unique research objectives to choose the most appropriate <br />research design. Based on preliminary information obtained from the City, Godbe <br />Research understands that there are several research objectives, the most important <br />of which include evaluating voter opinions and attitudes on several potential revenue <br />measures under consideration in the City of San Leandro. <br /> <br />These include a potential sales tax either as a renewal of an existing sales tax or a <br />new sales tax, or a potential parcel tax (always a special tax). As specific taxes, any of <br />these mechanisms could be placed on the June or November 2014 ballots, based on <br />voter support and City purview. As a general tax, any new or existing sales tax would <br />need to be on the November 2014 ballot (coinciding with Council elections) unless the <br />City makes a fiscal emergency declaration by unanimous consent. Additional research <br />objectives will be refined between San Leandro and Godbe Research at the project <br />kick-off meeting. <br /> <br />Recommended Scope of Work <br />Godbe Research is a recognized leader in revenue measure feasibility polling and we <br />have track record of providing polling for hundreds of successful local government <br />revenue measures, which have generated more than $25 billion dollars in funding for <br />our local government clients. Based on this experience and information received from <br />the City, Godbe Research has crafted the following scope of work for the City to <br />illustrate the types of considerations that go into each of our research projects. <br />Accordingly, specific services for the revenue measure feasibility survey of voters are <br />envisioned to include: <br /> <br /> An in-person project kick-off meeting with the City of San Leandro, as well as <br />additional meetings and conference calls, as needed, to discuss the research <br />objectives of the study and other project tasks in detail. <br /> <br /> A review of San Leandro voter and resident demographics, polling and results <br />on past ballot/revenue measures (both for the City and other agencies that <br />also serve the City such as the school district’s recent parcel tax), and other <br />data sources that will help to inform the questionnaire and sampling design for <br />this specific polling study. <br /> <br /> Developing of a stratified and clustered sample of San Leandro voters, likely <br />to vote in the June and November 2014 election cycles, based on the City’s <br />research objectives for this study. <br /> <br /> For reference, we have identified that there are a total of 42,297 voters <br />in the City of San Leandro, of which 16,420 are expected to turnout <br />for the June 2014 Gubernatorial primary election and 24,679 are <br />expected to turn out for the November 2014 Gubernatorial general