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City of San Leandro <br />Proposal to Provide Revenue Measure Feasibility Polling Services <br />Godbe Research Page 8 <br />GODBE RESEARCH PROJECT MANAGER <br />Reliable polling results depend on having a firm that understands the complexities and <br />nuances of survey research design, including sampling theory, questionnaire design, <br />and data analysis. Indeed, although it is appears easy to conduct a voter survey, it is <br />in fact very difficult to design and conduct a survey where the resulting data are <br />reliable measures of the opinions and behaviors one intends to measure, and the data <br />can be accurately projected to the larger population of interest. <br /> <br />The team at Godbe Research is comprised of recognized experts in voter polling <br />research design and implementation, and for this project we will assign our most <br />experienced team members with the ability to add more should the need arise. For <br />example, our Project Manager for this project Bryan Godbe (President and Principal <br />Researcher), has designed and conducted more than 150 survey research projects in <br />the past three years alone, including projects for each of the client references listed in <br />the previous section. <br /> <br />Bryan will execute all stages of the project, including sampling design and <br />questionnaire development, overall project management, analysis, reporting, and <br />presentations, and will be the day-to-day contact for San Leandro staff and <br />administration from Godbe Research. Bryan will be assisted by other Godbe Research <br />team members, as necessary and a brief resume for Bryan has been provided below. <br /> <br />Bryan Godbe, M.A. <br />President and Principal Researcher <br />Founder of Godbe Research, Mr. Godbe has over 20 years of experience in public <br />opinion research, public relations and government affairs. In this capacity, he has <br />conducted public opinion and market research projects at the national, state, and local <br />levels including projects for the Cities of Portland (Oregon), Tacoma (Washington), <br />Henderson (Nevada), San Francisco, San Diego, Los Angeles, Sacramento, and San <br />Jose (California). <br /> <br />Mr. Godbe received a Silver Anvil Award from the Public Relations Society of America <br />for the development and implementation of an outstanding government affairs <br />program on behalf of the Contra Costa Water District. This program was based on Mr. <br />Godbe's extensive research including baseline research, focus groups and three <br />tracking polls. In addition, Mr. Godbe was recently the pollster for recently successful <br />taxes/bonds for the Cities/Towns of Hayward, El Cerrito, San Leandro, Newark, and <br />Union City, San Leandro Unified School District, Hayward Unified School District, <br />Fremont Unified School District, and others. <br /> <br />Prior to founding the firm, Mr. Godbe was Vice President of Research at a California <br />based public relations firm. Mr. Godbe also serves as the Senior Research Consultant <br />at the Center for the Study of Los Angeles, at Loyola-Marymount University. He has a <br />Master’s Degree from the University of Michigan where he studied survey research <br />methodology at the Institute for Social Research; and a B.A. degree from the <br />University of California, Berkeley. <br /> <br /> <br />