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<br />ultimate consumer is not only the City of San Leandro, but also most importantly, the constituents <br />you represent. <br /> <br />Assessment <br />As discussed in our meeting, LEG strongly recommends that the City initiate an updated “baseline” <br />public opinion research survey as soon as possible –ideally in October--to assess current voter <br />attitudes and priorities. LEG will oversee and facilitate this process to ensure an excellent survey <br />document that will give the City a clear sense of, among other issues: <br /> <br /> Constituent attitudes about a variety of service needs/infrastructure projects and how they <br />rank them. <br /> <br /> Constituent attitudes and willingness to support a potential revenue measure across a variety <br />of demographic categories, whether November 2014 is feasible, the type of mechanism and the <br />amount of tax threshold. <br /> <br /> Whether your audience is still aware of Measure Z. <br /> <br /> The most effective messages and ballot language that resonate with your constituents. <br /> <br /> The specific messages and information that allow your constituents to decide whether to <br />support additional revenue. <br /> <br /> Ways to refine and prioritize the City’s Informational Public Outreach Program to effectively <br />present key facts and information. <br /> <br /> How to inform the development and refinement of voter materials associated with your <br />Measure. <br /> <br />Working with the City’s pollster to create a thorough survey questionnaire that vets and evaluates a <br />variety of issues, and thoroughly analyzing the results will allow LEG to fully advise the City on <br />whether a potential November 2014 measure is feasible, and under what set of circumstances. <br /> <br />Following our evaluation of your updated baseline research, LEG will provide recommendations on <br />the deployment and direction of the City’s planning efforts for the balance of the project period. <br /> <br />Additional Considerations – Timing of Key Influential Involvement <br />Uniquely to San Leandro, it will be necessary to engage the participation of External Influentials and <br />City Stakeholders early in the process. As we discussed, in the City’s case, these diverse interests are <br />both aligned and at odds, increasing the importance of building buy-in and consensus. These issues <br />are best discussed further in our KickOff meeting. <br />