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<br /> <br />PROPOSED SCOPE OF WORK <br /> <br />The below Scope of Work is consistent with our past Measure Z collaboration. <br /> <br />Phased Planning Objectives <br /> <br />Phase One <br />1) Use updated Public Opinion Research to assess all pertinent issues, and up to two revenue- <br />enhancement mechanisms (2/3s requirement bond, General Purpose sales tax measure) desired <br />by the City of San Leandro. Godbe Research was utilized in the City’s past effort and LEG’s <br />recent collaboration with the San Leandro Unified School District. <br />2) Analyze your public’s current service/funding priorities and their attitudes. <br />3) Identify the key messages and information that are important to your audience. <br />4) Develop Strategic Findings that assess viability, risks and opportunities; if feasibility exists, <br />recommend a Strategic Plan that includes recommendations on legally permissible Public <br />Education Outreach activities to effectively educate your constituents, ideal timing and tax <br />threshold, project budget and timetable. <br /> <br />Phase Two <br />5) Implement the Strategic Plan to educate your constituents about pertinent City facts and <br />needs. <br />6) Update an informational Speakers’ Bureau Program and Earned (nonpaid) Media program for <br />balanced and effective news coverage. <br />7) Produce permissible Public Education Outreach mailings to your voters that are funded by the <br />City. <br />8) Work with the City Attorney to finalize effective, easy to understand voter materials. <br /> <br />Phase One <br /> <br />Project Management <br />As in our 2010 collaboration LEG will initiate our efforts through a Kick Off meeting and schedule <br />subsequent, consistent planning sessions with the City. As you know this project planning is <br />designed to use the City’s time efficiently and well, while providing importa nt Strategic Oversight to <br />ensure that all timetables and benchmarks are met. <br /> <br />With the input of participants, LEG will develop meeting agendas, facilitate sessions, and coordinate <br />the timely deployment of all tasks and assignments consistent with a timetable, agreed-upon <br />strategy/work plan, and budget. <br /> <br />LEG prides itself on an inclusive, team-building approach and approaches its leadership role with <br />personal dedication, enthusiasm, and a commitment to excellent service, recognizing that our