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Initiative #2: Marketing and Business Attraction <br /> With an improving economy and the excitement being generated by major developments such <br /> as the Shoreline project, the Kaiser Medical Center, and Downtown Transit-Oriented <br /> Development projects, San Leandro has a great story to tell and a strong opportunity to recruit <br /> new businesses. In order to capitalize on these opportunities, it is essential to get the story out <br /> in general, and reach out to specific desired companies and retailers. In 2013, the City Council <br /> approved a one-year Business License Tax Holiday which will waive the first year of the Business <br /> License Tax for businesses that are new to San Leandro. This program will reduce costs for <br /> businesses that either locate or start operations in the City and send a clear signal that San <br /> Leandro is eager to welcome new businesses. <br /> Ongoing ciii <br /> Retail Recruitment — Business Development <br /> staff works with property owners and <br /> developers to find desirable tenants for new <br /> and vacant retail spaces. Often, this entails <br /> direct communication with retailers to help u <br /> them understand the opportunities available in WE ARE SAN LEAN DR01 <br /> San Leandro. A survey of residents, completed <br /> in 2008, has provided input on the types of businesses residents would like to bring to <br /> Downtown San Leandro. Staff regularly takes representatives of retail businesses on tours of <br /> the city to show them available properties. <br /> Accomplishments To-Date: <br /> • For the past several years, Business Development staff has had a table at the ICSC <br /> Northern California Idea Exchange. <br /> • As a result of direct staff outreach, several desired retailers, including Peet's Coffee and <br /> Tea, the Habit Burger and Chipotle, have indicated a desire to locate in Downtown San <br /> Leandro. <br /> • BevMo!, long identified as a desired retailer by the community, recently opened at <br /> Fashion Faire Place in 2013. <br /> Facilitate Transactions Between Real Estate Professionals, Property Owners, and <br /> Businesses — When opportunities present themselves to assist a new or expanding business, <br /> Business Development staff stands ready to assist real estate brokers, property owners, and <br /> alt of Leandro Economic icD°evelo Development and Work December 2013 <br /> Y � p Strategy � <br />