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businesses in completing transactions that benefit all parties. In the past, this has included helping with lease negotiations, sorting through parking requirements, and navigating the zoning code. With an in-depth knowledge of the community, one of the most valuable services provided by City staff is often simply to make introductions between private parties that may be able to work together to assist a business. Accomplishments To-Date: City staff is frequently in a position to make important connections to benefit the local economy. Recent examples include making connections between targeted retail or office tenants and the developers of strategic sites in San Leandro, such as Village Marketplace, the Shoreline, and the Kaiser Medical Center. General Marketing Activities — General marketing �,,n A N 0 „ 0 includes the preparation of printed and digital materials to v "vVVM CLI share information and tell the San Leandro story. Business „ Development staff maintains a section on the City websiteiU , and the DowntownSanLeandro.com website. Printed materials include posters for trade shows and special events, promotional folders containing information and a„ articles about San Leandro, and brochures for San Leandro's �. �1j opportunity sites. Business Development staff also prepares frequent press releases to provide updates to the j i I4 �dl�� II�lNI�I l�u�iir w iraV" u community on developments in town and to more widely publicize success stories about San Leandro businesses. Accomplishments To-Date: • In 2012, Business Development staff prepared the "Get Connected!" video to showcase Lit San Leandro and emerging opportunities in San Leandro for high-tech businesses. • Promotional efforts related to Lit San Leandro secured coverage in the Wall Street Journal, the San Francisco Business Times, and the Atlantic, to name a few. • A "Creating Great Places" brochure, created in 2011 and subsequently updated, has been used by staff, the City Council, citizens, and the Chamber of Commerce to promote the large array of exciting projects currently in the works in San Leandro. • A branding and marketing effort, conducted with a community working group in 2010 and 2011, resulted in the creation of a Marketing Communications Plan. • In summer 2013, the City's Community Development Department launched San Leandro Next, a blog, Facebook, and Twitter presence designed to promote San Leandro alt of Leandro Economic icD°evelo Development and Work December 2013 Y � p Strategy �