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find ways to work together in unprecedented ways, with e commitment to collaboration, <br /> innovation and technology that will cross jurisdictional boundaries. <br /> Accomplishments To-Date: <br /> • The LSL loop is connected to telecoms, long haul carriers and data centers via BART <br /> Telecommunications—e solid beck bone infrastructure that iscarried between the BART <br /> tracks. <br /> • The fiber loop is also connected to the Digital Realty Data center in Oakland's Jack <br /> London Square. <br /> • Discussions are underway to connect the SL Dark Fiber loop to a variety of locations <br /> throughout Alameda County. <br /> • Both the SkyDeck business incubator and NextSpace co-working facility in Berkeley are <br /> presently receiving high-speed connectivity through Lit San Leandro. <br /> Unfunded Activities and Programs to be Developed <br /> Develop and Implement a Lit San Leandro Marketing Strategy—The completion of an MOU <br /> with LSL will result in the need for a cooperative marketing strategy and implementation plan. <br /> The elements ufeneffective marketing strategy should include: <br /> • Goals: Defining the realistic goals of an effective LSLstretegic marketing plan. <br /> • Target Market: Identify existing and potential LSLcustunners and their needs. With this <br /> information, LSL will work to address these needs more thoroughly or successfully than <br /> the competition. <br /> • SWOT Analysis: Thoroughly identify LSL's Strengths, Weaknesses, Opportunities and <br /> Threats for each target market. The results uf this analysis guide the marketing strategy. <br /> • Message: The business should stand apart from the competition by communicating a <br /> consistent marketing message. This will convey LSL's unique stature as a business that <br /> will offer more and/or better service and e higher-quality product than the competition. <br /> • Activities: Perform various tasks and activities to educate LSL's target market about its <br /> services. These activities, which will build on LSL's strengths and the needs of the target <br /> market, include advertising, public relations, Internet networking, exhibitions, urother <br /> events, and use uf print media. <br /> At present there is no budget to hire a marketing specialist to develop an effective and <br /> consistent marketing strategy, and there is no budget to perform the activities required by an <br /> effective marketing plan. <br /> ity of San Leandro I Economic Development Strategy and Work Plan I December 2013 <br />