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City Council meetings, and giving periodic status updates to other City <br />commissions such as the Board of Zoning Adjustments. <br />2.1 Develop Communication and Media Strategy <br />One of the first tasks in the General Plan Update will be to develop a <br />communications strategy which details methods of soliciting and managing public <br />input and informing the public of the planning process, planning issues, and <br />possible policy changes. Barry Miller, The Planning Center I DC&E, and the CCP <br />will develop a communication strategy for the General Plan Update which <br />addresses: <br />♦ Involvement and role of the Planning Commission, City Council, and other <br />City commissions. <br />♦ Involvement of City Department heads and other City staff. <br />♦ Methods of input for San Leandro residents and businesses, including groups <br />representing youth, non-English speaking residents, and persons with special <br />needs. <br />♦ A project web -page to be hosted on a dedicated URL, hyperlinked to the City's <br />website. <br />♦ Outreach to established organizations and neighborhood groups in the City. <br />♦ Any project -specific publications or displays needed for special events in San <br />Leandro (such as the Cherry Festival) that may occur over the course of the <br />project. <br />♦ Social media, such as Facebook, Twitter, and texting, to spark two-way dialog <br />with residents and reach the younger residents of San Leandro. <br />Surlene Grant of CCP will develop and implement a cost-effective media strategy <br />to generate publicity for the General Plan Update, including writing and <br />distributing press releases to local media and on-line bloggers to sum up activities <br />and to announce meetings, as well as creating editorials. <br />2.2 Develop General Plan Website and Online Engagement Tools <br />Barry Miller and The Planning Center I DC&E will develop a variety of web -based <br />media for use in the General Plan Update. The specific tools to be developed will <br />be determined through the Communications Strategy (Task 2.1). At minimum, this <br />will include the development and maintenance of a project website; the <br />development of content for that website; the management of any community <br />feedback generated via the website; and the development of any discussion <br />questions or on-line surveys to be conducted through the project website. <br />