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As one component of the project website, The Planning Center I DC&E will craft <br />a sophisticated online engagement strategy that will enable residents to connect <br />with this project whenever, wherever, and however they choose; encourage them to <br />remain involved; and inspire them to invite other residents to get involved. <br />The Planning Center I DC&E will design and implement a public outreach strategy <br />that includes a simple, compelling message whose objective is to inspire San <br />Leandro residents to take interest in the project and respond to a prominent Call <br />To Action (CTA). The CTA will invite residents to subscribe to the project via <br />short urls, QR codes, and sms phone numbers that point to a page on which <br />residents can subscribe using email, their text phone numbers, and/or their social <br />media account via single sign -on buttons. <br />The Planning Center I DC&E will compose the message and the CTA, and <br />implement the subscription technology. After the City of San Leandro has <br />approved the message and CTA, the City will be able to promote them using email <br />lists (e.g., from the City, elected officials, neighborhood associations, and other <br />community stakeholders), electronic newsletters, cable TV broadcasts of Council <br />meetings, notices published with Commission and Council meeting agendas, fliers <br />and business cards distributed at meetings, and posters and/or signs in prominent <br />places. All promotion channels will enable residents to subscribe in less than one <br />minute. <br />Once participants have subscribed, they will receive three types of topic -specific <br />messages drafted by The Planning Center I DC&E, approved by the City and <br />distributed by The Planning Center I DC&E: <br />♦ Invitations to participate in a new online exercise or face-to-face workshop <br />(frequently designed to be concurrent). <br />♦ Announcements of significant updates to topics in progress. <br />♦ Close-out announcements, which describe the decisions made or action taken <br />as a result of the public input. By describing how public input was <br />incorporated into the decision process, participants will be encouraged to <br />remain engaged with the project, and to invite their friends to become <br />involved. Standard social media share buttons will enable participants to invite <br />friends with a single click. <br />