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East 10 Street South Area December 17, 2001 Interim Urgency Ordinance and Development Strategy Page 2 of 7 The proposed project area includes all parcels fronting East 14th Street and extending from Thornton Avenue, south to the City boundary with unincorporated Alameda County, hereinafter referred to as the "South Area". The South Area also includes certain parcels zoned CC northeast of the intersection of East 14`h Street and 1501h Avenue which do not front East 14th Street. The boundary of the South Area is shown on Exhibit A — Map of East 14`h Street South Area, which is attached to the proposed urgency ordinance. SUMMARY AND RECOMMENDATION Development Strate�y • The proposed Development Strategy seeks to better define the type and amount of new development along the South Area corridor. The process would address the following issues: ➢ Existing land use conditions; ➢ Neighborhood activity nodes; ➢ Specific development opportunity sites; and ➢ Pedestrian and transit -oriented streetscape improvements. • These concepts would incorporate the proposed General Plan policies recommended by the GPAC as well as the Plans adopted previously by the City Council (for list of reference plans, see section "Current City Council Policy".) Specifically, the draft General Plan calls for a series of neighborhood -serving "activity" centers between Pelton Center and Bayfair Mall as well as an urban design plan and zoning changes for this corridor. For specific policies, please refer to Attachment 2: Excerpt from Draft General Plan • The completed Development Strategy would result in recommendations for conceptual urban design and land use plans for the corridor and key development sites, zoning changes, regulatory and fiscal incentives for preferred development, public improvements, and guidelines for new development. • Staff proposes obtaining an urban design consultant to provide technical support and prepare development concepts. A process for preparing the Strategy will be further reviewed with the City Council Economic Development/Redevelopment Subcommittee. The Council Subcommittee would also provide staff guidance as the Strategy progresses. Staff proposes to organize community workshops to receive public input on each phase of the work, to be hosted by the Joint Area Redevelopment Advisory Committee. • Staff also suggests creating an Ad Hoc Advisory Committee that would meet regularly to work with staff on preparing the Development Strategy. This Advisory Committee could consist of a broad representation that includes members of the Joint G