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East 140' Street South Area December 17, 2001 Interim Urgency Ordinance and Development Strategy Page 4 of 7 Grant Amlication • In addition to allocating $50,000 in Redevelopment and CDBG funds, staff is requesting that the City Council endorse the submittal of a Metropolitan Transportation Commission (MTC) "Transportation for Livable Communities" (TLC) grant application in the amount of $50,000. This grant would allow staff to develop more detailed plans for streetscape and transit improvements and to conduct more extensive studies of specific development sites along the corridor. Specifically, staff intends to work closely with AC Transit to link the future Bus Rapid Transit (BRT) line to the proposed South Area corridor improvements. The grant will further this joint planning and design effort. Recommendation • Staff recommends that the City Council/Redevelopment Agency: authorize the preparation of the East 10 Street South Area Development Strategy; allocate partial funding from the Redevelopment Agency; endorse a grant application to MTC for a TLC grant; hold a public hearing and adopt an interim ordinance as attached. The initial term of this ordinance will be 45 days. Staff recommends adopting this ordinance as an urgency measure to take effect immediately. BACKGROUND • Over the past 2-3 years, development activities along the East 14th Street South Area corridor have lead to concerns about the types of new businesses and future character of this commercial corridor. Concerns focus on the location of such businesses, and issues related to the appearance and operation of these businesses, such as hours of operation, impacts on parking and traffic, economic vitality and intensity of use. Residents have expressed a desire for more neighborhood -serving uses along the corridor. Additionally, there is a perception that the area lacks cohesive urban design, appearing less robust than other commercial areas in the City. • These concerns have been raised in various forums, including the Chamber of Commerce, the Joint Project Area Redevelopment Advisory Commission (RAC), the General Plan Advisory Committee (GPAC), the Business Association of South San Leandro (BASSL), and neighborhood homeowner associations. • Council Member Grant introduced a discussion item related to ongoing development proposals along the East 14`h Street corridor at the October 15, 2001, City Council meeting. The Council referred the topic to the Council Economic Development/Redevelopment Subcommittee. This discussion was held on October 23, 2001, and reported to the full Council on November 5, 2001 with recommendations that City Council direct staff to prepare a special study and interim land use ordinance for consideration in December. On November 27, 2001, staff delivered a full update on the proposed project to the Council Economic 11