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City Council - 2 - June 25, 1997 The four vision themes were then linked to the Strategy's four program areas which include: • Sustaining Economic Growth - focusing on the core activities of business retention and expansion of existing businesses and the attraction of new businesses. • Reinvesting in San Leandro - focusing on the need to recycle existing commercial and industrial properties that are no longer functional. • Enhancing the Tax Base - focusing on maintaining and increasing City revenues. • Improving Community Life - focusing on enhancing the amenities enjoyed by San Leandro residents and workers including schools, parks, right-of-ways, entertainment venues, which all lead to an enhanced City image and private investment in the community. The members of the EDAC have played a critical role in guiding the development of the Strategy, in having representation at all public meetings on the Strategy, and in acting as economic ambassadors for the City of San Leandro. They are to be commended for their efforts on behalf of the City. The on -going efforts of the Chamber of Commerce in assisting with the development of the Strategy and in serving San Leandro's business community are also appreciated by the EDAC and by staff. DISCUSSION Public Meetings In January, 1997 the City Council reviewed the draft Economic Development Strategy and directed staff to conduct a series of public meetings to ensure the broadest possible public review of the Strategy Document. The City Council also directed staff to include within the Strategy a section outlining activities to promote foreign trade in order to help San Leandro businesses take advantage of San Leandro's key location adjacent to the Airport and Port of Oakland. Six public meetings were held with key stakeholders at different locations throughout the City. A brief report of each of the meetings is included below: • Joint Chamber of Commerce, Kiwanis. and Rotary, Meeting - Thanks to the partnership of the Chamber of Commerce a joint luncheon meeting was held at the Estudillo Library in February of 1997. Approximately 75 individuals were on hand to hear a report on the Strategy given by five EDAC members. Participants were asked to complete a survey about the programs recommended within the Strategy. Thirty-five participants responded to the survey. Respondents indicated that the continued development of relationships with local businesses is critical to the City's business retention efforts. Respondents also strongly supported a new redevelopment project area as a key to the City's long-term growth, in addition to even greater efforts to support local schools. A copy of the survey has been attached as Exhibit A for City Council review.