CSA Alex Greenwood Group TA 11152022

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Consulting Services Agreement between City of San Leandro and Last revised 11/03/2022 ALEX GREENWOOD GROUP FOR TECHNICAL ASSISTANCE Exhibit A – Page 2 of 4 Deliverable #2: Launch implementation of recommendations including: 1D: Begin to implement recommendations to improve/strengthen services provided to San Leandro businesses by business assistance organizations currently active in San Leandro. This includes recommendations to: • Expand the capacity of the San Leandro Chamber of Commerce. • Strengthen the San Leandro Black Chamber of Commerce. • Establish a San Leandro Asian American (or constituent community) Chamber of Commerce and/or San Leandro Hispanic Chamber of Commerce. • Alternatively, implement recommendations to strengthen connections with regional Chambers serving San Leandro Asian American or Hispanic communities. 1E: Implement recommendations to establish high-impact assistance services to San Leandro businesses, with a goal of establishing services by at least three organizations not currently providing significant services locally. Negotiate and craft Memoranda of Understanding (MOU’s) to support new or augmented services, communications, and associated performance measures with assistance providers. Task 2: Expansion of Shop Local Program Expand on the City’s shop local efforts using social media, promotional campaigns, loyalty programs, and events to promote small businesses, encourage residents to patronize them, and offset pandemic-related damage. Deliverable #1: Develop a Shop Local workplan: 2A: Develop a Shop Local workplan that includes the following: • Design an integrated marketing and promotional campaign including: social media, City website content, e-newsletters, media alerts and press releases (timed to coincide with the editorial calendars of the East Bay Times and other key periodicals), media placements in key websites and social media feeds for the Chamber of Commerce and other local partners, and other tactics. • Asses existing logo fit for ongoing promotion of the program. Develop options (with pricing) to use the logo for promotional merchandise (reusable shopping bag, car decal, hat, shirt, etc.). • Develop detailed recommendations and approach for holding a series of promotional special events (or tie-ins to existing Chamber events) in coordination with local partners like San Leandro Improvement Association (SLIA) for 2023. • Review existing gift card program for potential improvements. Incorporate gift cards into event and promotional campaign efforts. • Prepare an internal report to City staff with recommendations for City staff and contractor efforts. Task 3: COVID Recovery Grant Program Develop and implement grant programs to address pandemic recovery and adaptation needs of San Leandro businesses.  DocuSign Envelope ID: 244A0595-7446-446F-BDD4-0F31CAF66802