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Consulting Services Agreement between City of San Leandro and 07/10/2023 WRT, LLC for the Comprehensive Parks Master Plan Exhibit A – Page 9 of 16 We will determine, rank, and map where San Leandro is lacking programs to prioritize response efforts. The process includes analysis of: • Age segment distribution • Lifecycle analysis • Core program analysis and development; • Similar provider analysis/duplication of service • Market position and marketing analysis • Review of program development process • Backstage support, or service systems and agency support needed to deliver excellent service. Ultimately, the outcome of the process will be the creation of a dynamic recreation program plan that results in increased registration, drives customer retention and loyalty, improves customer satisfaction, and increases revenues. Additionally, it will help focus staff efforts in core program areas and create excellence in those programs deemed most important by program participants. 4.4 Identify Critical Park and School Site Improvements and Opportunities for Future Parks Based on the site assessments and geographic analysis conducted in Task 2, WRT will identify strategic opportunities to improve existing parks and school sites, and potential opportunities for future parks, specifically looking at equitably distributing park access where it is needed. Opportunities will include public parks on City owned land or acquired land, publicly accessible open space on private land, joint- use agreements with the school district, mobility gap closure to improve access to adjacent parks, etc. 4.5 Evaluate Opportunities to Leverage Partner Agencies/Entities WRT will evaluate opportunities for the City and school districts to better coordinate recreation offerings to achieve aligned goals, and where land and programs owned and operated by other agencies can be leveraged. 4.6 Inclusion Assessment WRT will identify opportunities to make San Leandro’s parks and recreation facilities and programs more inclusive to all residents. This analysis will be in the context of an increasing population and considering demographic shifts. Strategies like making the parks accessible by all and incorporating cultural benefits will be an important part of this work. 4.7 Gap Analysis/Needs Assessment Memo WRT will synthesize the outcomes of the first phase of community engagement, the statistically-valid survey, and each dimension of the analysis described above into a Gap Analysis and Needs Assessment memo. 4.8 Advisory Committee Meeting #4 DocuSign Envelope ID: 21BF0908-C9FD-48C7-B37A-409982981147