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39 CITY OF SAN LEANDRO EMERGENCY OPERATIONS PLAN 6. INFORMATION COLLECTION, ANALYSIS, AND DISSEMINATION Successful incident response relies on access to �mely, relevant, and accurate informa�on. Collec�ng, analyzing, and dissemina�ng informa�on is cri�cal for informed decision-making. 6.1. INTELLIGENCE AND INFORMATION Informa�on collec�on involves the processes, procedures, and systems used to gather informa�on and develop a common opera�ng picture. Essen�al elements of informa�on are considered cri�cal intelligence for all response and recovery opera�ons, and may include: • Injuries and fatali�es • Deployments and/or demobiliza�ons • Changes in condi�ons affec�ng the response • Enhanced situa�onal status of dispropor�onately impacted and diverse popula�ons • Condi�ons that affect the capability to respond Essen�al elements of informa�on are collected from a variety of sources: • Field reports from incident command posts and incident loca�ons • Coordina�on calls and situa�on reports from other agencies at all levels of government • Tradi�onal and social media • Calls from the community/disaster hotline • Windshield surveys • Inspec�ons of infrastructure and facili�es • Other public reports The EOC analyzes, confirms, and verifies all informa�on received. Once informa�on is deemed credible, it may be disseminated to other response agencies, partner organiza�ons, and the public. The EOC uses Situa�on Reports, EOC Ac�on Plans (EAPs), and other status reports to deliver priority informa�on to response partners. 6.2. PUBLIC INFORMATION During all disasters, public informa�on is coordinated to ensure a consistent message. Once ac�vated, the EOC manages the dissemina�on of �mely and accurate public warnings. The Public Informa�on Officer (PIO) is responsible for emergency alerts and media coordina�on within the EOC. Joint Information System A Joint Informa�on System (JIS) may be ac�vated in complex incidents to support public informa�on coordina�on. The JIS is the broad mechanism that organizes, integrates, and coordinates informa�on to ensure �mely, accurate, accessible, and consistent messaging ac�vi�es across mul�ple departments or jurisdic�ons. The JIS includes the plans, protocols, procedures, and structures for public informa�on. The Joint Informa�on Center (JIC) is a central loca�on that facilitates the opera�ons of the JIS. The JIC provides a physical or virtual space where public informa�on personnel performs cri�cal emergency informa�on func�ons,