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40 CITY OF SAN LEANDRO EMERGENCY OPERATIONS PLAN crisis communica�ons, and public affairs func�ons. A JIC may be established at various levels of government and may include PIOs from mul�ple agencies, departments, and organiza�ons. The JIC coordinates all messaging through the EOC Director and public informa�on staff. When necessary, the JIC will coordinate with outside agencies, such as the Alameda County OA JIC. Alert and Warning The City of San Leandro emergency alert and warning program incorporates mul�ple systems to reach the broadest target popula�on. Specific circumstances of the incident dictate the method of aler�ng. Common alert and warning methods include: • Alert and warning systems: Integrated alert systems allow authorized users to issue cri�cal public alerts and warnings. Alerts and messages can be sent via text or email, broadcast on television and radio, and delivered via phone. These systems include the Integrated Public Alert and Warning System (IPAWS) and AC Alerts. • Social media: The City of San Leandro uses social media to engage in an official, two-way dialogue with large groups of people. Many departments maintain their social media accounts to support dissemina�ng coordinated public informa�on. The City website may also publish official incident updates. • News media: The PIO will coordinate directly with local news media to support message dissemina�on and amplifica�on. • In-person: The Police Department and Fire Department may conduct in-person no�fica�on using horns, speakers, and door-to-door warning. These techniques are typically used in conjunc�on with other aler�ng methods. • Community-based messaging: Resilience Hubs and other community-based organiza�ons support message distribu�on among their communi�es and clients. Community-based messaging primarily amplifies other distribu�on methods and reaches tradi�onally underserved and/or marginalized communi�es. The City of San Leandro is dedicated to ensuring equity and cultural competency in all emergency alerts and warnings. Mul�ple inclusive communica�ons methods support delivering life-safety and �me-sensi�ve informa�on to vulnerable popula�ons. The City partners with trusted messengers to keep public informa�on delivery when possible and may incorporate the following into its communica�ons strategy: • Mul�ple languages (e.g., translators, American Sign Language interpreters) • Alterna�ve formats (e.g., closed cap�on, large print, audio, Braille) • Tradi�onal news media (e.g., radio, television) on culturally relevant programming • In-person no�fica�ons of vulnerable communi�es • Use of trusted community partners (e.g., Resilience Hubs)