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(1) Student Travel Survey to determine the ways elementary and middle students travel to and from <br />school. The Travel Surveys would be completed by the school officials from school records and (2) on site <br />pre- program surveillances would be conducted to support the data from the school Travel Surveys. A (3) <br />post - program Travel Survey would be completed by school officials with an (4) on -site post program <br />surveillance conducted to support the data from the school Travel Surveys. <br />Parents will also participate in Student Travel Survey form to determine the ways their children /teens <br />commute to and from school. The form will also ask questions about their opinion on the issues that <br />concern them most when considering allowing their children /teens to walk and /or bicycle to school. <br />Teachers and school officials would be asked to complete an evaluation form providing feedback on the <br />program. <br />In addition to the pre - program and post - program surveillances, the results of "Safe Routes to School <br />Passport — Walk, Ride and Roll Travel Diary" program will provide feedback on the effectiveness of the <br />program from students. <br />2. ENCOURAGEMENT <br />a. Incentives <br />To encourage students to walk and /or bike to school students will receive a "Safe Routes to School <br />Passport — Walk, Ride and Roll Travel Diary ". Students will keep track of the days they walk or ride <br />bicycles to school in their passport which is serves as a travel diary. At the end of each month the <br />passports are collected. All students receive a certificate of commendation for the commitment to the <br />program, discount passes to a local theme park and are eligible to for a contest drawing for 1 of 50 <br />bicycles and helmets to be given away. This incentive program will be promoted to parents so they can <br />be motivated to support their children /teens' choice to walk or ride to school. <br />b. Media Promotion <br />(1) Radio Disney will provide on -air announcements promoting youth to walk and ride to school safely as <br />well as generating awareness of the physical benefits of walking and cycling. The commitment will include <br />120 - thirty (30) second public service announcements each program year. <br />(2) MTV will provide on air - announcement promoting teens to walk and ride to schools to contribute to <br />fighting air pollution and to get fit. The commitment will include thirty (30) second public service <br />announcements produced by Safe Moves. <br />(3) Media Events <br />Safe Moves will conduct one (1) media event during each program year to announce the program in <br />coincide with International Walk and Bike to School Day . Officials from the <br />Caltrans, City of San Leandro, San Leandro Unified School District, San Leandro Police <br />Department and PTAs representatives will attend. The media event will take place at a school during one <br />of the program activities. Press releases will be sent to all printed and electronic media. The goal is to <br />generate awareness of the issues to the general public. <br />3. ENFORCEMENT <br />Elementary School Program <br />Workshops, School and Family Day Rodeos will include promotion of all state and city laws governing <br />pedestrians and bicyclists with explanation of fines involved. San Leandro <br />Police Department and the SLUSD will participate in Family Safety Rodeo Days to educate the parents <br />the laws. In addition each agency will be on hand to discuss social factors in the neighborhood as it <br />relates to crime. <br />Middle Schools <br />The Collision Assessment will incorporate discussions of all relevant California Vehicle <br />Codes to pedestrians and bicyclists, including those governing drivers as it relates to pedestrians and <br />bicyclists. <br />Consulting Services Agreement between Project No. 150 -38 -330 <br />City of San Leandro and Safe Moves -- Exhibit A Page 5 of 10 <br />