Reso 2013-159 - Laserfiche WebLink

Home

site is included in the Downtown TOD strategy and has entered the entitlement phase. Lit San Leandro provides the City with a unique resource to add to the potential value of its real estate sites throughout the City. Using its relationships with the Commercial Real Estate Broker Community, staff will coordinate the identity and availability of suitable real estate sites with new business development opportunities. • Retention and Expansion of Existing Businesses: Staff, in collaboration with its public and private partners, will develop a methodology for rolling out the fiber optic network sales team in a manner that is most likely to result in businesses connecting to LSL. At present, the "team" members have not been clearly identified, and marketing to existing businesses would benefit from a more cohesive, collaborative approach. Development of an effective marketing plan will follow execution of an MOU between the City and LSL that clearly delineates each party's responsibilities. The following would likely be included in the development of an effective plan to reach existing San Leandro businesses: • Identify industry clusters and the internet and broadband services required by businesses in these sectors. Survey these businesses for services needed. • Identify large users most likely to need/want access to the LSL network (top 100 employers, already done). Survey these businesses for services needed. • Identify gaps in services and ISP providers able to provide these services. Work to add these services to the LSL network. • Focus sales efforts in geographic clusters as the network is expanded and new laterals are constructed. Accomplishments To-Date: In 2012 the City Council adopted a Commercial Broadband Strategy that includes an assessment of currently service availability and deficiencies and provides recommendations for improving broadband services in San Leandro. Implementation of the Strategy is underway and these efforts relate directly to the business expansion and attraction goals detailed above. Fiber Network Expansion — In June 2012, the City of San Leandro applied for a $2.1 million grant from the U.S. Economic Development Administration to expand Lit San Leandro's fiber optic network an additional 7.5 miles (in red). alt of Leandro Economic icD°evelo Development and Work December 2013 Y � p Strategy �