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The updated demographic information will provide the "Setting" section of the <br />General Plan EIR chapter on Population and Housing, and will provide the overall <br />context for planning within the General Plan document. To the extent feasible, <br />this task will position the City to use the "streamlined" approach offered by HCD <br />in its update of the Needs Assessment in the 2011 Housing Element. However, <br />because the new Element will use 2010 Census data, and more current American <br />Community Survey data, it is expected that most of the content will still be new. <br />4.2 Targeted Economic Data <br />This analysis will focus on providing key strategic information about San Leandro's <br />core advantages and potential disadvantages, allowing the City to evaluate its goals <br />and objectives for each major commercial/ mixed use district within the context of <br />broader real estate market conditions and long-term economic trends. Strategic <br />Economics and Barry Miller will work closely with City staff and decisionmakers to <br />use this information and evaluation to identify General Plan revisions that will <br />strengthen support for community objectives. The results of the analysis might <br />also suggest other kinds of interventions, outside of the General Plan, to leverage <br />unique market strengths like the Lit San Leandro network. In addition, this <br />information will be invaluable for establishing strong linkages between the City's <br />land use goals and policies, transportation infrastructure investments, and other <br />implementation priorities. <br />Strategic Economics will evaluate: short term market trends by product type and <br />sub -area; employment trends by subarea (as appropriate); the northern Alameda <br />County "regional" market; and employment/demographic trend data. This <br />quantitative data evaluation will be augmented with key informant interviews, <br />including real estate brokers, developers, and businesses representing key industries <br />in San Leandro. However, based on the results of Task 4.1 above, other data <br />sources may be added, as feasible, or the emphasis of the analysis may shift, <br />depending on the City's priorities. <br />The background report to be produced as the end product for this task will provide <br />both general findings regarding San Leandro's economic niche and market <br />conditions, and also specific recommendations for revisions to the Land Use <br />Element, other existing Elements, or, if desired by the City, a new Economic <br />Development Element. (See discussion under Task 6.2.) <br />4.3 Land Use Data <br />Barry Miller and The Planning Center I DC&E will review the existing land use <br />data files prepared as part of the 2002 General Plan Update, and note the major <br />