Agmt 2014 The Planning Center DC&E

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CITY OF SAN LEANDRO SAN LEANDRO GENERAL PLAN UPDATE AND EIR E X H I B I T A: S C O P E O F WORK AND COSTS The updated demographic information will provide the "Setting" section of the General Plan EIR chapter on Population and Housing,and will provide the overall context for planning within the General Plan document. To the extent feasible, this task will position the City to use the "streamlined" approach offered by HCD in its update of the Needs Assessment in the 2011 Housing Element. However, because the new Element will use 2010 Census data, and more current American Community Survey data,it is expected that most of the content will still be new. 4.2 Targeted Economic Data This analysis will focus on providing key strategic information about San Leandro's core advantages and potential disadvantages,allowing the City to evaluate its goals and objectives for each major commercial/mixed use district within the context of broader real estate market conditions and long-term economic trends. Strategic Economics and Barry Miller will work closely with City staff and decisionmakcrs to use this information and evaluation to identify General Plan revisions that will strengthen support for community objectives. The results of the analysis might also suggest other kinds of interventions, outside of the General Plan, to leverage unique market strengths like the Lit San Leandro network. In addition, this information will be invaluable for establishing strong linkages between the City's land use goals and policies, transportation infrastructure investments, and other implementation priorities. Strategic Economics will evaluate: short term market trends by product type and sub-area; employment trends by subarea (as appropriate); the northern Alameda County "regional" market; and employment/demographic trend data. This quantitative data evaluation will be augmented with key informant interviews, including real estate brokers,developers,and businesses representing key industries in San Leandro. However, based on the results of Task 4.1 above, other data sources may be added, as feasible, or the emphasis of the analysis may shift, depending on the City's priorities. The background report to be produced as the end product for this task will provide both general findings regarding San Leandro's economic niche and market conditions, and also specific recommendations for revisions to the Land Use Element, other existing Elements, or, if desired by the City, a new Economic Development Element. (See discussion under Task 6.2.) 4.3 Land Use Data Barry Miller and The Planning Center I DC&E will review the existing land use data files prepared as part of the 2002 General Plan Update, and note the major THE PLANNING CENTER I DC&E 12 MARCH 3,2014