Agmt 2014 The Planning Center DC&E

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C I T Y O F S A N L E A N D R O SAN L E A N D R O GENERAL PLAN UPDATE AND E I R E X H I B I T A: S C O P E O F WORK AND COSTS City Council meetings, and giving periodic status updates to other City commissions such as the Board of Zoning Adjustments. 2.1 Develop Communication and Media Strategy One of the first tasks in the General Plan Update will be to develop a communications strategy which details methods of soliciting and managing public input and informing the public of the planning process, planning issues, and possible policy changes. Barry Miller,The Planning Center I DC&E,and the CCP will develop a communication strategy for the General Plan Update which addresses: • Involvement and role of the Planning Commission, City Council, and other City commissions. • Involvement of City Department heads and other City staff. • Methods of input for San Leandro residents and businesses, including groups representing youth, non-English speaking residents, and persons with special needs. • A project web-page to be hosted on a dedicated URL,hyperlinked to the City's website. • Outreach to established organizations and neighborhood groups in the City. • Any project-specific publications or displays needed for special events in San Leandro (such as the Cherry Festival) that may occur over the course of the project. • Social media,such as Facebook,Twitter,and texting, to spark two-way dialog with residents and reach the younger residents of San Leandro. Surlene Grant of CCP will develop and implement a cost-effective media strategy to generate publicity for the General Plan Update, including writing and distributing press releases to local media and on-line bloggers to sum up activities and to announce meetings,as well as creating editorials. 2.2 Develop General Plan Website and Online Engagement Tools Barry Miller and The Planning Center I DC&E will develop a variety of web-based media for use in the General Plan Update. The specific tools to be developed will be determined through the Communications Strategy(Task 2.1). At minimum,this will include the development and maintenance of a project website; the development of content for that website; the management of any community feedback generated via the website; and the development of any discussion questions or on-line surveys to be conducted through the project website. THE PLANNING CENTER l DC&E 6 MARCH 3.2014