Agmt 2014 The Planning Center DC&E

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C I T Y O f SAN L E A N D R O S A N L E A N D R O G E N E R A L P L A N U P D A T E A N D E I R E X H I B I T A: S C O P E O F WORK AND COSTS As one component of the project website,The Planning Center I DC&E will craft a sophisticated online engagement strategy that will enable residents to connect with this project whenever,wherever,and however they choose;encourage them to remain involved;and inspire them to invite other residents to get involved. The Planning Center I DC&E will design and implement a public outreach strategy that includes a simple, compelling message whose objective is to inspire San Leandro residents to take interest in the project and respond to a prominent Call To Action (CTA). The CFA will invite residents to subscribe to the project via short urls, QR codes, and sms phone numbers that point to a page on which residents can subscribe using email, their text phone numbers, and/or their social media account via single sign-on buttons. The Planning Center I DC&E will compose the message and the CTA, and implement the subscription technology. After the City of San Leandro has approved the message and CTA,the City will be able to promote them using email lists (e.g., from the City, elected officials, neighborhood associations, and other community stakeholders), electronic newsletters, cable TV broadcasts of Council meetings, notices published with Commission and Council meeting agendas, fliers and business cards distributed at meetings,and posters and/or signs in prominent places. All promotion channels will enable residents to subscribe in less than one minute. Once participants have subscribed, they will receive three types of topic-specific messages drafted by The Planning Center I DC&E, approved by the City and distributed by The Planning Center I DC&E: • Invitations to participate in a new online exercise or face-to-face workshop (frequently designed to be concurrent). • Announcements of significant updates to topics in progress. • Close-out announcements,which describe the decisions made or action taken as a result of the public input. By describing how public input was incorporated into the decision process, participants will be encouraged to remain engaged with the project, and to invite their friends to become involved. Standard social media share buttons will enable participants to invite friends with a single click. THE PLANNING CENTER I DC&E 7 MARCH 3.20 i 4